Understand the user in order to define solutions that are useful, usable and desirable. Conduct research as needed, deliver flows, wireframes, or prototypes for the team to gather feedback and review. Adhere to brand requirements, best practices, and accessibility guidelines.
Deliver elegant solutions across multiple products for web and mobile through the use of personas, journey maps, wireframes, mockups, prototypes, and design systems. Participate in Scrum reviews, design thinking sessions, and work with developers one on one to resolve issues with designs.
Production of creative materials including banner ads and email campaign creative.
Manage, design, and execute all marketing initiatives, from print mailers and magazine ads, to blog posts and responsive email blasts.
Provide marketing strategy and art direction for Cause & Events brand. Design custom invitations, photo cards, and other creative collateral for parties and events.
Helped make email marketing the top revenue generating medium for Allen Edmonds. Designed and coded responsive email templates for marketing campaigns, post purchase strategy, and customer acquisition. Collaborated with the eCommerce team in recommending user interface improvements to the site as well as managing website marketing content.
Designed the 2012 website featuring jQuery slider, social media integration, custom icons and custom forms. Cutup designs into HTML and CSS for developers to integrate with the custom CMS. Updated and maintained content on Summerfest brand websites.
Plan, develop, and design websites, interactive projects, and web applications using various content management systems and frameworks. Production of creative materials including banner ads, print materials, email campaigns, logos, and marketing materials. Utilize strong problemsolving skills and apply them successfully in the collaborative design processes.